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The domain has the following in the web page, "Hand painted silk dupatta with floral pattern on short edges." I analyzed that the web site also stated " Hand painted silk dupatta with yellow stripes Kalamkari border trimmed with gota on long edge." They also stated " Hand painted Silk Saree with calligraphy and original poem. Purple Shaded Georgette Saree with Hand Painted floral patterns. I love to paint and while painting, I feel as if Im writing poetry through various motifs in colors." The meta header had hand painted as the first search term. This keyword was followed by kurtas, kurtis, and sarees which isn't as important as hand painted. The other words they uses is AC Comforters for kids. stoles is also included and might not be understood by search engines.